Corporate culture-Xingyuan Tire Group Co., Ltd.

With tires as our core industry, we will pursue diversified operations, prioritize key areas, and advance all initiatives in a coordinated manner. We will accelerate Xingyuan’s internationalization process and realize our vision of becoming a globally outstanding enterprise.

Corporate culture

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Corporate culture

Corporate Mission:Integrity builds a career and benefits society;

Corporate Spirit:Self-reliance and self-strengthening, pragmatism and innovation, harmony and win-win cooperation;

By striving for self-reliance and seeking strength through practicality, the Xingyuan people carry forward their enduring belief, igniting a passionate drive to build Xingyuan into a century-old enterprise. Innovation, transcendence, integrity, harmony, and win-win cooperation—today’s modern Xingyuan rises like a mighty dragon soaring into the sky, emerging proudly at the Yellow River port.

Core Values:Promote enterprise development through dedication to people, benefiting society; achieve personal fulfillment while helping others, and repay the nation through industry.

Respect human rights and develop human potential;
Fulfill people’s aspirations and realize the mission of serving the nation through industry.
Our value lies in enhancing the quality of life and enriching its meaning.
Rooted in Xishui, with a vision that embraces the world;
We carry the responsibility entrusted to us by the company, our employees, and society—working together in harmony and progress to weave a compelling tale.

Xingyuan Vision:Become a globally outstanding enterprise
Becoming a globally outstanding enterprise is our long-term goal. By assembling and nurturing a team that embraces learning and innovation, promoting the Xingyuan culture, and continuously strengthening our core competitive capabilities, we will accelerate Xingyuan’s journey toward internationalization.
Xingyuan Style:Agile response, swift action
“Agile response and immediate action” embody Xingyuan’s commitment to speed and efficiency—a development philosophy and mindset that emphasizes competing through speed and winning by swiftness. In today’s knowledge-based economy, socio-economic conditions and scientific and technological advancements are rapidly evolving, market competition is highly unpredictable, and opportunities can slip away in the blink of an eye. Only by proactively seizing market opportunities, responding agilely, and acting swiftly can we achieve our strategic goals. “Agile response and immediate action” reflect a high level of execution capability, striving for a state of “saying what you’ll do and doing what you say—guaranteeing results.”
Business PhilosophyLower costs by one point, superior quality by one level, and service ahead of the curve by one step;

Business positioning:Build strengths in our core tire business and establish a leading tire industry brand!

Learning PhilosophyAspire to thoughtful reflection, excel in learning, and be quick to put knowledge into action;

The power to transcend comes from innovation; the source of innovation lies in learning. Go out and bring in—learn from everyone, including your competitors. Draw on others’ strengths to make up for your own weaknesses. Learn, reflect, and take action. Success begins with drawing widely from the best ideas and practices of others.

Marketing and Service Philosophy:Market- and customer-oriented, with value and service at the core.

A new marketing model that integrates manufacturers and customers, centered on “value” and “service,” and oriented toward “the market and the customer,” places market demand first, provides customers with added value, and transforms customers into strategic partners of Xingyuan through exceptional service.

Innovative concept:Always one step ahead.

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